Why/How is Mini Dominating the Dakar?

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Skylark

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Was wondering, seeing Mini has won the Dakar 3 times in a row now and their cars generally dominated the top 15 this year. I know you can't compare a works race car to a stock road car but what are they doing that gets them beating the legends like Toyota/Mitsubishi etc?

Although it does seem like very few years some company invests a huge amount on development etc , wins a few Dakars and then fades away again...
 

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